b'USING BRAND GUIDELINESSince 1934, owners and builders have selected ACCO Engineered Systems to design, install, and maintain their mechanical projects.ACCO has gained a wealth of knowledge since its founding, and has grown to be the largest and most experienced environmental firm in the Western United States, and among the top three nationwide.As a result of this success, our brand communicates our commitment to quality, craftsmanship, and integrity.Our brand guidelines are presented in the following pages in a way that will maintain presence and reputation, thereby helping ACCO, as well as its affiliates and subsidiaries to retain our position as market leaders.The intention is to provide you with a resource that allows for efficient and effective branding when communicating with our internal and external audiences.The goals are to ensure the consistency and integrity of our brands when courting new customers and/or new markets, and to accurately reflect our position in the Western United States.As stated many times, we are successful because of the people that make up ACCO Engineered Systems.When possible we want to steer the branding back to the people and the work.When photographing jobsites, we want pictures that communicate the craftsmanship and teamwork of what is being framed. No staged shotsjust a journalistic approach to document our work. Photos of our teams should present a consistent standard of quality and professionalism. Resumes and organization charts should give priority to the name of the person doing the work, as opposed to the title. Project profiles should describe how our collective technical know-how differentiated us from the competition, as opposed to just stating that we completed work on time and within budget.If you have questions or concerns about the guidelines expressed here or unique needs that fall outside of this narrative, please dont hesitate to contact our marketing department. Our brands should represent all facets of the company, and we are committed to making sure that we are seen as the best in the industry. Sincerely, Damion Martin Director, Corporate Marketing2'